Archieved Data

The tax levied on the income of companies is called corporate tax. The corporate tax is directed by the rules of both the Income Tax Act and the Finance Act. The corporate tax has been included in the income tax from 1960-61. Changes have been made in the rate and exemption of corporate tax by amending the Act from time to time. The income tax payable by the corporates under the Income Tax Act is called corporate-tax i.e. income-tax on companies. In addition, dividend tax and profits are levied on corporations. Dividends are also directed by the Income-tax Act and the Finance Act. These two taxes are considered part of the corporate tax.

Corporate tax, income tax, tax.

1. Dr. Gupta Krishna Chandra (1971): Modern Trends of Taxation in India Madhya Pradesh Hindi Academy Bhopal. 2. Ahuja Girish and Gupta Ravi (2002-03): Income tax and accounts, Sahitya Bhavan Publishers and Distributors Pvt. Ltd. Agra. 3. Dr. Aggarwal B. K. (2002-03): Income tax and accounts, Navyug Sahitya Sadan Agra. 4. Prof. Maheshwari Rajendra and Pushp (1980): Direct Tax Policy: A Critique of India's Tax System, Hindi Medium Implementation Directorate, University of Delhi, Delhi. 5. Mittal Laxmi Chand (1980): Direct Tax Administration, Tax System of India with reference to Income Tax, Hindi Medium Directorate of Implementation, University of Delhi, Delhi. 6. Singh Daryab (1980): Major Direct Taxes and Their Features Tax System of India, Hindi Medium Implementation Directorate, University of Delhi, Delhi. 7. Saklecha Shripal and Jain Neetu (2009-10): Indian tax system and income tax education, Satish Printers and Publishers Indore. 8. Dr. Mehratra HC and Dr. Mehratra P. (1996-97): Income Tax Studies and Accounts, Sahitya Bhavan Publication Agra. 9. Dr. Singh S. K. And Jain R. K. (1998-99): Income tax and accounts, Sahitya Bhavan Publishers and Distributors Pvt. Ltd. Agra . 10. Income tax eyes on big buyers, Daily Navbharat, Raipur, 24 April 2008. 11. Big companies are making excluding tax, Dainik Bhaskar Raipur December 12 - 2001. 12. Bhatnagar R. D. & Bhatnagar, Minakshi (1998) Experimental Acalp of Research in Behavioral Sciences, Lyal Book Depot, Meerut. 13. Rai, Prashanth (1996) Introduction to Research Laxminarayan Agrawal Hospital Road, Agra.

A widow is a woman whose spouse (husband) has died. A man whose spouse has died is a widower. The state of having lost one’s spouse to death is termed widowhood. While we all know that death is inevitable and unpredictable yet we find this category of woman termed ‘widows’ very often becoming the victims and cause of the husband death. The core of my paper is the extent of widowhood and socio – demographic profile of young widows in Salcete taluka of South Goa.The focus of study is on young catholic widows between the age of 25 years to 40 years at the time of spousal death and on widows with children.

Widowhood, Bereavement, Social construction, Identity.

1. Barik, S. (2009). India’s Widows. New Delhi: Adhyayan Publishers and Distributors. 2. Dandvate, P., Kumari, R., & Verghese, J. (1989). Widow, Abandoned and Destitutes Women in India. New Delhi: Radiant Publishers. 3. DR, S. (1990). Widowhood a Socio-Psychiatric Study. Delhi: Mohit Publishers. 4. Gini, E. C. (2012). Living Death: Trauma of Widowhood in India. New Delhi: Gyan Publishing House. 5. Glenn, & M.Vernon. (1970). Sociology of Death and Analysis of Death Related Behaviour. New York: The Ronal Press Company. 6. Gray, P. D. (2007). Organising Identity. Hyderabad : Sage Publications. 7. Kakar, S. (1979). Identity and Adulthood . New Delhi: Oxford University Press. 8. N.S, K. (1987). Status of Single Women in India. New Delhi: Uppal Publishing House. 9. Pathak, B., & Satyenda, T. (2016). Widows in India: Study of Varanasi and Vrindavan. New Delhi: Rawat Publications 2016. 10. Singh, D. V. (2009). Parent-Child Relationship and Intelligence Level of Children of Single Parent . Satyam Publishing House. 11. Sreenivas, M. (2009). Wives, Widows and Concubines: The Conjugal Family Idea in Colonial India. Hyderabad: Orient Blackswan Private Limited.

All the countries across the globe have the common goal of maximizing the achievement of students in their educational programs, but it has been found that the students do not attain the same level of success even taught by the same teacher and methods. The aim of present study is to know the scholastic achievement and quality of life of post graduate students of MATS University with respect to their gender. In this study independent variables are quality of life and gender and dependent variable is scholastic achievement. Ø Cross sectional study followed by a purely quantitative approach was employed for the study. The sample comprised for 205 students of post graduate students studying in MATS University of Raipur Ø Random sampling technique was used to select the sample for the present study to measure. Quality of life. Quality of life scale (QOLS) questionnaire developed by Sharma and Nasreen in 2014 with reliability of 806 as per cronbactis alpha along with face and constructs validity was found. The obtained data was analyzed by using pearson’s correlation, t-test and one-way ANOVA. The study revealed that there is a significant relationship between high level at QOL and high academic performance among students. Therefore, this study has identified a direct relationship between the scholastic achievement of post graduate students of MATS University and their quality of life.

Scholastic achievement , Quality of life, Post graduate students, Gender.

1. Boekaerts M. (1993) Beingconcemed with well being and with learning. Educ. Psychol. 28 : 148-68 2. Chow HPH (2007) Psychological well-being and scholastic achievement among university students in a Canadian Prairie City.J.Soc. Psychol. Educ, 10(4) 483-93 3. Lonka K, Sharafi P, Karlgren K, Masiello I, Nieminen J, Brigegard G, et al (2008) MED NORD-A tool for measuring medical students well being and study orientations. Med Teach 30 (1) 72-9 4. The WHOQOL Group (1994) The development of the World Health Organization Quality of life assessment instrument (the WHOQOL) in : Orley J, Kuyken W, editors, Quality of Life Assessment : International Perspectives. Heidleberg : Springer Verlag. 5. The WHOQOL Group (1994) Development of the World Health Organization WHOQOL- BREF quality of life assessment. Psychol. Med. 28 (3) : 551-8 6. RAJ SR, Simpson CS, Hopman WM, Singer MA (2000) Health related quality of life among final year medical students. CMAJ 162(4) : 509-10 Retreived on September 10, 2016 http://www.cmaj.ca.ezproxy.auckland.ac.nz/cgi/reprient/162/4/509. 7. Srivastva K, Raju M, Saldanha D, Chaudhury S, Basannar D, Pawar A, et al (2007) Psychological well-being of medical students. Med. J.Armed Forces India 63 (2) : 137-40 Retrieved from http ://medlind. nic.in/maa/t07/i2/maat07i2p.pdf.

Dairying is one the most important activity in rural areas, with most employment opportunities and also plays a significant role in fulfillment of daily needs.Thisarticle deals with secondary data collected from Mymul. In this study mainly concentrated on the spatial distribution and development of Dairy Cooperative Societies (DCSs) in Mysuru district from 2002 to 2012 and 2012 to 2018. For identify theGrowth in Numbers andpercentage (%)of DCSs for analyzing Purpose in two different period’s dataand used the Pie charts, Bar Diagramsfor allseven taluks of Mysuru district.

Dairying, Mymul, DCSs.

1. Ramachandra (2016), “Relevance of Gandhian principles of management and management practices in dairy farmers a case study of Mysore district”.http://hdl.handle.net/10603/73044. 2. Mohamed A.M et al. (2004), “Dairy Development In Ethiopia”,International Food Policy Research Institute 2033 K Street, NW Washington, DC 20006 U.S.A. 3. Ms.Humera Quazi, “A Study of the Dairy Industry in India” Assistant Professor in Commerce, G.S.College of Commerce,Wardha humeraqazi@rediffmail.com 4. Acharya, S.S. and Agarwal, N.L. (2006) Agricultural Marketing in India. Oxford and IBH Publishing Co. Pvt. Ltd., New Delhi. 5. Gupta, P.R. (2007) Dairy India Year book. Thomson Press (India) Limited, New Delhi

The importance of healthy nation, healthy state and a healthy workforce is a key to wellbeing of any economy. In the present paper attempt has been made to examine the recent trends and challenges of MSBY a health insurance scheme provided by Chhattisgarh government. Health insurance can become an alternate tool to finance health care. The study suggested that the proper implementation of the scheme should be ensured, So that benefits of the scheme can reach the identified groups of the society.

MSBY, Health insurance, APL ,Smart Card Scheme.

1. cg.nic.in/healthrsby 2. http://www.sarkariyojana.co.in 3. www.rsby.gov.in/statewise.asp 4. www.businessstandard.com/.../Chhattisgarh 5. https://govinfo.me/msby.chhattisgarh 6. www.msbyukh.co.in 7. www.mygovscheme.in 8. cghealth.nic.in/health/2017

Rodents have been acknowledged as one of the important agricultural pests, causing significant losses to field crops as well as horticultural crops. More than twelve rodents species are important from economic point of view, out of which only few namely: Indian gerbil (Tatera indica), squirrels (Funambulus spp.), porcupine (Hystrix indica), short-tailed mole rat (Nesokia indica), soft-furred field rat (Millardia meltada), mice (Mus spp.) and lesser-bandicoot rat (Bandicota bengalensis) have been reported to damage horticultural crops. These species can be effectively managed by adopting integrated pest management strategies incorporating cultural, physical, mechanical as well as need based application of certain rodenticides.

Rodents, management, Field rats, Indian gerbil.

1. AINP on Vertebrate Pest Management, 2014a. CAZRI, Jodhpur, http://www.cazri.res.in/rodent1/rodent-control.php 2. AINP on Vertebrate Pest Management, 2014b. CAZRI, Jodhpur, http://www.cazri.res.in/rodent1/about-ainpvpm.php 3. Aplin KP; Brown PR; Jacob J; Krebs CJ and Singleton GR. (2003). Field methods for rodent studies in Asia and the Indo-Pacific. Australian Centre for International Agricultural Research, Canberra, Australia, Monograph No. 100, 223 pp. https://www.aciar.gov.au/file/68451/download?token=nucTWe5T 4. Aplin KP and Singleton GR. (2002). Balancing rodent management and small mammal conservation in agricultural landscapes: challenges for the present and the future. In: Singleton GS, Hinds LA, Krebs CJ, Spratt DM. Rats, Mice and People: Rodent Biology and Management. Australian Centre for International Agricultural Research Series 96. Canberra: ACIAR, pp. 80-88. https://www.aciar.gov.au/node/8241 5. Desoky ASS. (2018). Rodent damage in maize fields and their control. Acta Scient. Agric. 2(7): 53-54. https://actascientific.com/ASAG/pdf/ASAG-02-0121.pdf 6. Krebs CJ. (1999). Current paradigms of rodent population dynamics- what are we missing? In: Singleton, GR, Hinds, LA, Leirs, H. and Zhang, Z, (eds.), Ecologically Based Management of Rodent Pests. ACIAR Monograph No. 59. Canberra, Australian Centre for International Agricultural Research, pp. 33-48. 7. Leirs H; Stenseth NC; Nichols JD; Hines JE; Verhagen R and Verheye W. (1997). Stochastic seasonality and non-linear density-dependent factors regulate population size in an African rodent. Nature, 389: 176-180. http://projects.biodiversity.be/africanrodentia/publications/african_rodentia_publication_16.pdf 8. Parshad VR and Ahmad N. (1996). Rodent pest management in agriculture: problems, strategies, and implementation. J. Res. Punjab Agric. Univ. 34(1-4): 266-281. 9. Parshad VR. (1999). Rodent control in India. Integ. Pest Manage. Rev. 4(2): 97-126. 10. Prakash I and Mathur RP. (1987). Management of Rodent Pests. Publ. & Infor. Div., ICAR, New Delhi, 133 pp. 11. Prakash I. (1976). Rodent Pest Management- Principles and Practices. CAZRI, Jodhpur, pp. 28http://www.cazri.res.in/publications/KrishiKosh/7(RODENT%20PEST%20MANAGEMENT).pdf 12. Quinn N. (2018). Pests in the urban landscape- Home, landscape, and structural pest news from the UC Statewide Integrated Pest Management Program: Rat Management in School and Community Gardens. https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=27735 13. Stenseth C, Leirs, H, Mercelis S, Mwanjabe P. (2001). Comparing strategies for controlling an African pest Rodent: An empirically based theoretical study. J. Appl. Ecol. 38: 1020-1031. https://besjournals.onlinelibrary.wiley.com/doi/pdf/10.1046/j.1365-2664.2001.00656.x

This research paper tells the role of India in unemployment and poverty alleviation of the micro, small and medium enterprises. The purpose of the research is to tell the significance of India's social economic development by explaining the importance of micro-small and medium industries in the perspective of poverty and unemployment in India. In addition to this, the research paper has given special attention to the various government schemes and details of class-based entrepreneurs in India, encouraging entrepreneurship in various states through rural and urban areas and telling the prospects of small scale industries in India. Ultimately, the small focus is also on suggestions for promotion of the industry.

Micro, Small and Medium Enterprises, Poverty Alleviation, Unemployment, Economic Development.

1. Facilities and services for the development of small scale industries, Ministry of Development Commissioner, Government of India, New Delhi. 2. (2017-18). Annual Report. Ministry of Industry, Government of India. 3. Ministry of Micro, Small and Medium Enterprises (MSME) 4. Small Business - India Fund

This paper attempts to explore the role of ‘Big Data Analytics’ (BDA) in business organizations. The role of data analytics in industrial development has always been crucial, i.e. facilitating business organizations taking effective decisions through improving efficiency and productivity. Further, this paper explores industry wise applications of BDA. Also in this paper, the relationship between Industrial Revolution and BDA has been examined. So this paper evaluates the significant role of big data analytics in managing business and utilizing the resources i.e. human, natural and manmade, in an optimum manner.

Big data analytics, Industrial Revolution, human resources.

1. https://searchbusinessanalytics.techtarget.com/definition/big-data-analytics 2. https://www.rieti.go.jp/en/papers/contribution/oguro/data/07.pdf 3. https://www2.deloitte.com/content/dam/insights/us/articles/4364_Industry4-0_Are-you-ready/4364_Industry4-0_Are-you-ready_Report.pdf 4. https://bigdata-madesimple.com/big-datas-role-fourth-industrial-revolution/ 5. https://searchdatamanagement.techtarget.com/definition/data-analytics 6. https://www.bain.com/insights/management-tools-big-data-analytics/ 7. http://www.itnewsafrica.com/2018/03/the-role-of-data-and-analytics-in-the-fourth-industrial-revolution/ 8 Marcus Alan, Data and the fourth industrial revolution, World Economic Forum, 9. https://www.ey.com/en_gl/digital/four-things-to-know-about-the-fourth-industrial-revolution 10. Staple Jerry, Big data and the fourth industrial revolution https://origin-digital.com/big-data-and-the-fourth-industrial-revolution/ 11. https://www.ft.com/content/9f146ab6-621c-11e7-91a7-502f7ee26895 12. https://www.economist.com/special-report/2017/10/05/worries-about-premature-industrialisation 13. https://www.wsj.com/articles/sewing-robots-and-human-labor-moving-upstream-1519297201 14. https://www.eef.org.uk/campaigning/news-blogs-and-publications/blogs/2016/aug/what-is-the-4th-industrial-revolution 15. http://analytics-magazine.org/industrie-4-0-analytics-everywhere/ 16. http://analytics-magazine.org/iot-unleashes-endless-business-opportunities/ 17. http://analytics-magazine.org/bpm-empowering-iot-business-users-2/ 18. http://www.itnewsafrica.com/2018/03/the-role-of-data-and-analytics-in-the-fourth-industrial-revolution/ 19. https://www.ey.com/en_gl/digital/four-things-to-know-about-the-fourth-industrial-revolution 20. https://origin-digital.com/big-data-and-the-fourth-industrial-revolution/ 21. https://www.weforum.org/agenda/2018/12/bangladesh-and-the-fourth-industrial-revolution/ 22. https://www.weforum.org/agenda/2017/11/india-and-china-together-can-lead-the-fourth-industrial-revolution-here-s-how 23. https://www.forbes.com/sites/bernardmarr/2018/08/13/the-4th-industrial-revolution-is-here-are-you-ready/#7c3b7e82628b 24 https://www.dhakatribune.com/bangladesh/dhaka/2017/11/15/first-robot-restaurant-dhaka 25. https://www.ft.com/content/9f146ab6-621c-11e7-91a7-502f7ee26895 26. https://www.wsj.com/articles/sewing-robots-and-human-labor-moving-upstream-1519297201 27. https://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/ 28. https://dbsom.in/blog/future-of-big-data-and-analytics-in-india/ 29. https://talentedge.in/blog/scope-future-data-analytics-india/ 30. https://www.marketsandmarkets.com/PressReleases/big-data.asp 31. http://pib.nic.in/newsite/PrintRelease.aspx?relid=184139

India’s rivalry with China and Pakistan has resulted inthe race for acquisition of superior missiles in the continent. A credible ballistic missile defence for India is, therefore,required as a‘Deterrent’. India launched its Integrated Guided Missile Development Programme in 1983. Development of Ballistic Missiles. Prithvi is a family of short-range ballistic missiles.Prithvi-Iwith a rangeof 150 km, Prithvi-II, with a range of 250-350 Km and Prithvi-III with a range of 350+ km have been successfully tested to carry the designated payload. Agni I(1500 km) and Agni II (2500 km) aremedium range missiles. Agni III and IV arethe intermediate range missiles. Agni IIIincorporating PSLV technology was test-fired in 2015. The Agni IV (4000 km) incorporating GSLV technologywas testedin 2017. Agni-V (6000 km),an intercontinental missile, has been successfully tested. Agni-VI(10000 km), capable of being launched from submarines,is under development. Submarine - Launched Ballistic Missiles. K-15(700 km) will be India’s first nuclear-capable SLBM.K-4 (3,500 km) has been successfully tested. K-5(6,000 km)missile is under development. Cruise Missiles.BrahMos is nuclear-capable cruise missile jointly developed by Russia and India. The original range of the BrahMos was 290km. After India’sinduction into MTCR in June 2016, the range ofBrahMoswill be 600km. Beyond Visual Range Air To Air Missile.Astra, a Beyond Visual Range Air to Air Missile is under production. The induction is expected in 2019.

Missiles, Navigation, Defence, Nuclear, Satellite

1. Gupta R.K. World Viewpoint on National MIssile Defence. New Delhi: Atlantic Publishers and Distributors. 2. Krepon, M. (2003). Cooperative Threate Reduction, Missile Defence and the Nuclear Future. New york: Plagrave Macmillan. 3. Robert L, Pfalzgraff Jr. (1997). Special Report - Security Strategy and Missile Defence . New Delhi: Ritana Books. 4. Levi, G. B. (1989). The Future of Land Based Missiles. New York: American Institute of Physics. 5. Mazzar, M. J. (1989). Missile Defece and Asian - Pacific. London: The Macmilan Press Ltd. 6. Srivastava, Dr MP, (2002). US National Missile Defecne Strategy : New Delhi : Gyan Publishing House. 7. Indian Defence Review - Quarterly, Jan 2018 8. Indian Military Review - Monthly, Jun 2018. 9. India Strategic Defence Magazine, Dec 2018 10. SP’s Military Year Book, 2017 11. Force - National Security & Aerospace News Magazine, May 2018

India is confronted by China and Pakistan, bothholding a large inventory of nuclear weapons and missiles. There is, therefore a strategic compulsion for India to acquire a BMD System. The Indian Ballistic Missile Defenceis a two tiered system consisting of two interceptor missiles, Prithvi Air Defence (PAD) and Advanced Air Defence (AAD). India is the fourth country to have developed an Anti-ballistic missile system, after United States, Russia and Israel. PAD is a two stage missile. The first stage is liquid fuelled while second stage is solid fuelled. Guidance is provided by inertial navigation system and mid-course updates from long range tracking radar. PAD can engage incoming ballistic missilesin exo atmosphere at an altitude of 50-80 Km. Prithvi Air Defence missile has been named as Pradyumna. AAD is an anti-ballistic missile system designed to intercept incoming ballistic missiles in endo atmosphere at an altitude of 30 km. AAD is single stage, solid fuelled missile. Guidance is similar to that of PAD. Anti- Cruise Missile Barak-8 is a long-range anti cruise missile defence system being developed jointly by Israel and India. Anti-Radiation Missile.India is also developing an Anti-Radiation Missile which will destroy enemy advance warning systems. Anti-Satellite Missile.In 2013 DRDO confirmed that India has the building blocks in place for an anti-satellite system. Testing will be done electronically without actual destruction of a satellite to avoid the risk of space debris.

Missiles, Nuclear Doctrine, BMD System

1. Cordesman, A. H. (2002). Strategic Threats and Nationla Missile Defenses. London: Praeger Publishers. 2. Gupta R.K. World Viewpoint on National MIssile Defence. New Delhi: Atlantic Publishers and Distributors. 3. Krepon, M. (2003). Cooperative Threate Reduction, Missile Defence and the Nuclear Future. New york: Plagrave Macmillan. 4. Robert L, Pfalzgraff Jr. (1997). Special Report - Security Strategy and Missile Defence . New Delhi: Ritana Books. 5. Levi, G. B. (1989). The Future of Land Based Missiles. New York: American Institute of Physics. 6. Mazzar, M. J. (1989). Missile Defece and Asian - Pacific. London: The Macmilan Press Ltd. 7. Yanarella, E. J. (2002). The Missile Defence Controversy. Kentucky: Ther University Press of Kentucky. 8. Srivastava, Dr MP, (2002). US National Missile Defecne Strategy : New Delhi : Gyan Publishing House. 9. Indian Defence Review - Quarterly, Jan 2018 10. Indian Military Review - Monthly, Jun 2018. 11. India Strategic Defence Magazine, Dec 2018 12. SP’s Military Year Book, 2017 13. Force - National Security & Aerospace News Magazine, May 2018

Majority of the respondents suggested Alcoholism/Substance abuse as the prime cause of violence against women, especially in family set up that is domestic violence and crime against women in society. Lack of stringent laws and their poor implementation was also reported as a major contributing reason. Crime/increase in crime in the society was seen as the prime consequence of violence against women & girls in society. Development of a sense of inferiority for Women/Girls in boys/men and increased violent habits among men/boys and was also seen as a major consequence of VAW. Strict laws/Stringent punishment and strict implementation was recommended as the prime strategy to end VAW in society. Apart from this training of boys from school level and Sensitization/Training for Gender equality at all levels coupled with increase in girls’ education were also seen as the possible effective strategies to end VAW in society.

Violence Against Women, Domestic Violence, Gender Based Violence.

1. UNFPA, Minimum Standards for Prevention and Response to Gender-Based Violence in Emergencies, (New York, 2015); UNFPA, Adolescent Girls in Disaster & Conflict: Interventions for Improving Access to Sexual and Reproductive Health Services, (New York, 2016); UNICEF, Division of Data, Research and Policy, A Familiar Face, Violence in the Lives of Children and Adolescents, (New York, 2017); UNICEF, A Child is a Child: Protecting Children on the Move From Violence, Abuse and Exploitation, (New York, 2017); UNICEF and IOM, Harrowing Journeys: Children and Youth on the Move Across the Mediterranean Sea, at Risk of Trafficking and Exploitation, (New York and Geneva, 2017); UNODC, Global Study on Homicide 2011, Trends, Contexts, Data, (Vienna, 2011); UNODC, Global Study on Homicide 2013, Trends, Contexts, Data, (United Nations publication, Sales No. 14.IV.1); UNODC, Global Report on Trafficking in Persons, 2016, (United Nations publication, Sales No. E.16.IV.6); UNODC, “The 2017 United Nations Survey of Crime Trends and Operations of Criminal Justice Systems (2017 UN-CTS)”, available from http://www.unodc.org/ unodc/en/data-and-analysis/statistics/crime/cts-data-collection.html (accessed 15 March 2018); UNESCO and UN Women, Global Guidance on School-related Gender-Based Violence, (Paris and New York, 2016); UN Women, Female Genital Mutilation/Cutting and Violence against Women and Girls: Strengthening the Policy Linkages Between Different Forms of Violence, (New York, 2017); and WHO, Global plan of action to strengthen the role of the health system within a national multisectoral response to address interpersonal violence, in particular against women and girls, and against children, (Geneva, 2016). 2. United Nations, CEDAW Committee, General Recommendation No. 35 on Gender-Based Violence against Women, Updating General Recommendation No. 19, paras. 6, 14, 30(b), 26 July 2017, CEDAW/C/GC/35 and United Nations, General Assembly, Resolution 48/104, Declaration on the Elimination of Violence against Women, 20 December 1993, A/RES/48/104. 3. United Nations, Human Rights Council, Report of the Special Rapporteur on the rights of indigenous peoples, Victoria Tauli Corpuz, para. 47, 6 August 2015, A/HRC/30/41. 4. United Nations, Human Rights Council, Report of the Independent Expert on protection against violence and discrimination based on sexual orientation and gender identity, para. 2, 19 April 2017, A/HRC/35/36. 5. United Nations, General Assembly, Resolution 34/180, Convention on the Elimination of All Forms of Discrimination against Women, Art. 1, 18 December 1979, A/RES/34/180 and CEDAW/C/GC/35, paras. 1, 21. 6. CEDAW/C/GC/35, para. 18. 7. A/RES/48/104, Art. 1. 8. United Nations, CEDAW Committee, General Recommendation No. 19: Violence against Women, para. 6, 1992, A/47/38. The Toolkit uses the terms “gender-based violence” and “violence against women” interchangeably.

Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market. The fast moving consumer products in Indian Market is very sensitive and vast, it is highly effected by the activities of consumer behavior variation this variation is arise from the advertisement activities of related organizations. T.V. advertisement is biggest media for the advertisement which highly influence the Indian consumer behavior to-wards the FMCG Products demand variation in Market.

Consumer behavior, TV Advertisements, Marketing , Marketing activity, FMCG(Fast Moving Consumer Goods).

1. Kothari C.R. (2008) ‘Research Methodology’ 2nd Edition Himalaya Publication. 2. Beri G.C. (2008) ‘Marketing Research’ 4th Edition Tata Mc-Graw Hill company. 3. Schiffman & Kanuk (2006) ‘Consumer Behavior’ 10th Edition Prentice-Hall of India. 4. Michael Solomen (2006) ‘Consumer Behavior’ 3rd Edition Prentice-Hall of India. 5. Hoyer & Macinnis (2003)‘Consumer Behavior’ 3rd Edition Prentice-Hall of India. 6. Kotwal, N., Gupta, N. and Devi, A. (2008a, 2008b), “Impact of T.V Advertisements on Buying Pattern. 7. Adelaar, T., Chang, S., Lanchndorfer, K. M., Lee B. & Morimoto M. (2003). Effects of Media Formats on Emotions & Impulse Buying Behavior. Journal of Information Technology, 18, 247–266. 8. Agrawal and Kamakura, Wagner A., (1995), “The economic worth of celebrity endorsers: An event study analysis,” Journal of Marketing, Chicago, Vol. 59, Iss. 3; pg. 56-63. 9. Bahram Ranjbarian (2010) ‘Celebrity Endorser Influence on Attitude Toward Advertisements and Brands’ European Journal of Social Sciences – Volume 13, Number 3 399-407. 10. Bauer, R. A. and Greyser, S. A. (1968). “Advertising in America: The Consumer View”. Boston: Harvard University. 11. Bijmolt, T. H. A., Claassen, W. & Brus, B. (1998). Children are Understanding of TV Advertising: Effect of Age, Gender, and Parental Influence. Journal of Consumer Policy, 21, 171-194. 12. www.indiantelevision.com 13. www.google.com 14. www.wikipedia.com 15. www.managementstudyguide.com