Current Issue

Human Resource Management (HRM) involves several responsibilities, from workforce recruitment to continual training, development and legal compliance. There are numerous challenges of HRM in India that expand over three domains. It is a great challenge to cater to the unique requirements of the workers dependent on their age, gender, or ethnicity. As a manager,  while fostering effective communication when workers from different backgrounds work together is difficult because employee disagreements are much more frequent.The present paper deals with ihe challenges of HRM in Indian Air Force.

Human Resource Management (HRM), Indian air force, Operations.

  1. Becker, B. E.; Huselid, M. A. (1998) High Performance Work Systems and Firm Performance: A Synthesis of Re- search and Managerial Implications: Research in Personnel and Human Re- source Management, JAI Press Inc, USA, p. 55.

The Indian financial crisis of 1991 along with the emergence of globalization in the Indian economy during the 1990s necessitated the convergence of existing economic and commercial laws. The inflating issues of the Non-performing Assets (‘NPAs’) in the Indian economy and the absence of a robust insolvency legal regime to deal with the same was duly highlighted by several expert committees formed by the Indian Government to deal with it. In furtherance, desperate reforms were released to liberate the economy and get on a new journey. Amongst the economic reforms of India, the reforms in the Indian banking sector formed a crucial part. The Indian insolvency regime, henceforth, underwent a major transformation. The “United Nations Commission of International Trade Law” (‘UNICITRAL’) suggested international standards formed the basis for it. In light of recommendations floated by committees to amend “the Companies Act, of 1956” to form a proper insolvency regime in India, it was replaced with “the Companies Act of 2013” and a uniform “Insolvency and Bankruptcy Code, 2016” (‘Code’). Since the Code was enacted, we have observed ongoing challenges that the legislative body is actively addressing. This paper aims to research certain such crises faced during “the Corporate Insolvency Resolution Process” (‘CIRP’).

Deciphering, Corporate, Finance.

Sexual Attitude Scale constructed and standardised by Abraham (1997)1 and Self-developed Personal Information Inventory were administered on a sample of 100 married and 100 unmarried female students studying in Degree Colleges of Saran District undar Jai Prakash University, Chapra. The sample was drawn from constituent colleges of rural and urban areas. The objective of the investigation was to see the influence of marital status and inhabitation on attitudes towards premarital sex and lesbianism. The results indicated that unmarried college girl hold significantly more favourable attitudes towards premarital sex and lesbianism. Urban girl students irrespective of their marital status were found holding significantly more favourable attitudes towards pre-marital sex and lesbianism than their rural counterparts. It was concluded that attitudes of college girls towards pre-marital sex and lesbianism are functions of their marital status and inhabitation.

Marital Status, Inhabitation, Lesbianism, Sex.

 1. Abraham, A. (1997). Sexual Attitude Scales, National Psychological Corporation, Agra, p. 37.

2. Bailey, J.M & Zucker, K.J. (1995). Childhood Sex-typed Behaviour and Sexual Orientation: A Conceptual Analysis and Quantitative Review, Development Psychology, 31,               p. 43-45.

3. Bell, A.P.: Weinberg, M.S. and Hammersmith, S.K. (1981). Sexual Preference: Its Development in Man and Women, Bleomington, Indiana University Press, p. 59.

4. Ganguli, H.C. (1988). Behavioural Research in Sexuality, Vikas Publishing Company, New Delhi, p. 49.

5. Hite, S. (1987) The Hite Report on Female Sexuality, Dell Publishing, New York, p. 71.

6. Laumann, E.O.; Gagnon, J.H.; Michael, R.T. and Michaels, S (1994) ‘The Social Organisation of Sexuality: Sexual Practice in the United States’, University of Chicago Press, Chicago, p. 43.

7. Sax, L.J.: Lindholm, J.A.: Astin, A.W.; Korn, W.S. and Marhoney, K.M. (2002): The American Freshman: National Norms form Fall, 2002 Co-operative Institutional Research Program, UCLA, Los Angeles, p. 183, 188, 197, 247, 341.

8. Wadhwa, Soma (2004): Vaivahik Sex ke Sutra, Outlook weekly, Hindi, Dec, 20, p. 28-33.

In today’s competitive business environment, understanding and managing customer churn is crucial for sustaining growth and profitability. Customer churn, where customers end their association with a company, significantly impacts revenue and market share across industries. Traditional churn analysis methods, relying on simplistic models and historical data, often fall short in predicting and pre-empting churn effectively. Machine learning (ML) has revolutionized churn management by leveraging advanced algorithms and vast datasets to gain deeper insights into customer behaviours. ML models such as logistic regression, decision trees, random forests, and gradient boosting machines enable businesses to predict churn accurately and generate probabilistic churn scores to prioritize retention efforts. ML’s effectiveness in churn management is enhanced by its capability in integrating diverse data sources—customer interactions, transaction histories, demographics, and behavioural patterns—to create comprehensive customer profiles. Feature engineering techniques extract predictive features from raw data, improving churn prediction precision and enabling customized retention strategies. Segmentation and personalization strategies, facilitated by unsupervised learning algorithms like clustering, categorize customers into homogeneous groups based on behaviour and preferences. This approach identifies specific churn patterns within segments, allowing targeted interventions to pre-empt customer attrition. Real-time analytics powered by ML enable businesses to monitor customer interactions dynamically, identifying early churn indicators and facilitating timely interventions. This capability is crucial in rapidly changing industries, enabling adaptive retention strategies that promptly mitigate churn risks. While ML offers significant opportunities in churn management, challenges such as data quality, model interpretability, ethical considerations, and operational integration need addressing to ensure responsible use and maximize its potential in driving customer retention and sustainable business growth. Looking ahead, ML’s evolution promises further innovations in predictive modelling, AI-driven customer experiences, behavioural analytics, and augmented analytics, empowering businesses to optimize resource allocation, enhance customer satisfaction, and maintain competitive advantage in dynamic markets.

Churn, Revenue, Pre-empting, Mitigate, Interpretability, Augmented, Operational.

  1. Almufadi, N.; Qamar, A. M.; Khan, R. U.; & Ben Othman, M. T. (2019). Deep learning-based churn prediction of telecom subscribers. International Journal of Engineering Research and Technology, 12(12), p. 2743-2748.

In today’s business landscape, social media networks have become indispensable for driving growth and expansion. While initially prominent among larger corporations, social media has increasingly become a crucial factor in the success of small businesses over the past several decades. As a result, the influence of social media extends across all sectors, including start ups, small enterprises, and large organizations. Its far-reaching impacts can be observed in various aspects of business operations, such as recruitment strategies, marketing initiatives, and customer relationships. This phenomenon has been anticipated globally. Nevertheless, the primary objective of this study is to investigate the notion of social media, identify the growth drivers of small organizations, examine the impact of social media in India, and explore the correlations between information systems and management sectors, specifically focusing on social networking for business growth. Furthermore, the successes achieved through social media involvement in developed nations serve as notable examples; however, it is equally important to recognize the approaches employed by developing countries like India to achieve significant progress. To better comprehend the role of social media in small business growth, this investigation employs a qualitative analytical framework, highlighting the diverse facets of social media and their influential characteristics for small businesses.

Social Media, Impact on Small Scale Business, Growth, MSMEs.

  1. Ahmed,  R.R.,  Hussain,  S.,  Pahi,  M.H.,  Usas,  A.,  &  Jasinskas,  E.  (2019).  Social  media handling and extended  technology  acceptance model  (ETAM): Evidence from  SEM-based multivariate approach. Transformations in  Business  & Economics, 18(3), p. 246–271.

India has a long history of political and cultural ties with different countries of the world. It has always played a crucial role in expanding its domain in every sphere - political, social, cultural, and economic and so on. It has believed in Reformation, Performance and Transformation. India has evolved as a competent country to establish peace and stability with the neighboring countries. India’s continuous ability in developing strong relations with other countries has made its position as one of the strongest country in the world. This paper will focus on the shift of the foreign policy strategy in the Modi era with special reference to the West Asian countries, centering attention towards STU countries i.e., Saudi Arabia, Turkey and United Arab Emirates. The STU countries form a prime position among the other West Asian countries. From many past decades a good relation has been developed between India and STU countries. The paper will deal with the geo-political and strategic relevance, crucial relationship between India and STU countries, how they build importance for each other and the grand design for the future. Further, this paper will also cover the respective contributions of UPA and BJP, the two political parties which have played an important role in shaping Indian politics and how the latter proved to be more efficient in the task of building a stronger relationship with the STU countries. 

Reformation, Performance, Transformation, Geo-political, Cultural.

  1. Azmi, R. (2006). GCC ‘looks east’: Saudi Arabia’s engagements with India. India Quarterly, 62(4), 124–151. doi:10.1177/097492840606200406, Assess on 25 March, 2024.

समाज के निर्माण में महिलाओं की भूमिका प्रमुख है। महिलाओं की स्थिति में समय-समय पर देश काल के अनुसार परिवर्तन होता रहा है। वर्तमान भारतीय समाज में अनेक बदलाव हुए है जिनका महिलाओं की स्थिति में भी कई बदलाव आये है तथा गरीब महिलाओं पर इसका अधिक प्रभाव पड़ा, क्योंकि सैकड़ों वर्षों की परतन्त्रता की वजह से भारतवर्ष संसार के गरीब देशों में से एक है। भारतीय समाज की परम्परागत व्यवस्था में महिलायें आजीवन पिता, पति और पुत्र के संरक्षण में जीवन-यापन करती रही हैं। भारतीय संविधान में पुरूषों एवं महिलाओं को समाज दर्जा और अधिकार दिये जाने के बावजूद इस तथ्य से इंकार नहीं किया जा सकता कि विकास और सामाजिक स्तर की दृष्टि से महिलायें अभी पुरूषों से काफी पीछे हैं। भारतीय समाज में महिला आज भी कमजोर वर्गों में शामिल है। महिला परिवार की आधारशिला है और सामाजिक विकास बहुत कुछ उसी के सद्प्रयासों से सम्भव है। स्त्रियां ही संतति की परम्परा में मुख्य भूमिका निभाती हैं फिर भी प्राचीन समाज से लेकर आधुनिक कहे जाने वाले समाज तक स्त्रियां उपेक्षित ही रही हैं। उन्हें कम से कम सुविधाओं, अधिकारों और उन्नति के अवसरों में रखा जाता रहा है, इसी कारण महिलाओं की परिस्थिति अत्यन्त निचले स्तर पर है।

भारतीय समाज, सामाजिक समस्याएं, शिक्षा, महिला, विवाह, राजनीति.

  1. केलकर, गोविन्द (1881) इम्पैक्ट आफ ग्रीन रिवोल्यूशन आन वीमेन्स वर्क पार्टीसिपेशन एण्ड सैक्स, सेन्टर फॉर पोलिसी रिसर्च, नई दिल्ली, पृ. 152।

मनोवैज्ञानिक कारक आपस में एक दुसरे को किसी न किसी प्रकार से प्रभावित करते हैं। विद्यार्थी के सर्वांगीण विकास हेतु शिक्षक को बाल मनोविज्ञान से परिचित होना आवश्यक है । प्रस्तुत शोध में संवेगात्मक बुद्धि का सृजनात्मकता एवं शैक्षिक उपलब्धि पर पड़ने वाले प्रभाव का अध्यययन किया गया है। प्राप्त निष्कर्षों के अनुसार संवेगात्मक बुद्धि का सृजनात्मकता पर धनात्मक प्रभाव पाया गया। किसी छात्र की संवेगात्मक बुद्धि अधिक हो तो उसे सृजनात्मक कार्यों की ओर प्रेरित किया जा सकता है। किसी कारणवश उच्च संवेगात्मक बुद्धि वाले विद्यार्थी की शैक्षिक उपलब्धि संतोषप्रद न हो तो संभावित कारणों का पता लगाकर तथा संवेगात्मक बुद्धि के विकास द्वारा समस्या का समाधान किया जा सकता है।

मनोविज्ञान, संवेगात्मक, बुद्धि, विद्यार्थी.

  1. Tripathi, Lokesh,(2018): “Samvegatmak Budhhi ke Sandarbh me vidyarthion ki Srijnatmkta evam   Shaikshik uplabhdhi ka adhyayan” IOSR -JRME, Vol.-8, Issue-6, p. 65.

Utilizing YouTube as a platform for promoting health schemes through advertisements has proven to be a highly effective method for reaching the intended audience. These advertisements play a crucial role in educating, creating awareness, and disseminating information about the advantages of various health schemes. Notably, Ayushman Bharat advertisements are featured on the YouTube channels of both the Press Information Bureau (PIB) and Ayushman Bharat National Health Authority (AyushmanNHA). This analytical study focuses on assessing the content and effectiveness of these YouTube advertisements from both channels. The investigation includes a comparative analysis of viewer engagement metrics such as likes, comments, and views for each channel, accompanied by visually representative plots of the advertisements. By conducting content analysis on the top three videos from each channel, the study aims to evaluate the objectives and hypotheses. It identifies areas of strength and areas for improvement, offering insights that contribute to refining strategies. The goal is to ensure that crucial healthcare information is easily accessible to all, thereby contributing to enhanced healthcare outcomes for the population.

Ayushman Bharat, Press Information Bureau  (PIB), AyushmanNHA, Advertisement, YouTube, Health.

  1. Burgess, J., and Green, J. (2009). YouTube: Online video and participatory culture. Jean Burgess and Joshua Green, p. 38-57.

Secularism in Indian context means the state’s impartial behaviour towards any religion, which may also be put as that the state does not have any religion of its own. This principle finds place in the Indian constitution as well and is a part of ethos of the country. The philosophy of the secularism is influenced by the principle of ‘Sarva Dharma Sambhava’, unlike western secularism which only emphasis about the separation of the church and the state. Indian secularism in essence is more about a positive approach which is inclusive of religious diversity and promotes harmony amongst the citizens. The country’s overall history ranging from ancient to medieval times have exhibited a culture of religious coexistence. Rulers like Asoka and Akbar advocated religious tolerance and Sufism and Bhakti movements have strengthened the secular values. Coming to the Indian national movement era, the efforts of great leaders like Gandhi and Nehru always reflected the secular ideals for the people of the country, and the same finds place in the constitution which through various articles and amendments till date, guarantee fundamental rights that protect the freedom and equality and there are various judicial pronouncements on the same. Like all good things in governance, secularism has its impediments, hindrances such as caste based politics; pseudo secular practises are few of them. In this research paper the author would like to explore more on the intricacies of secularism in India.

Secularism, Religious Positive Secularism Neutrality, Fundamental Rights.

  1. Basu, Durga Das. (2007) Commentary on the Constitution of India, Lexis Nesis, Wadhwa, Nagpur, p. 400.

समाज, छत्ताीसगढ़, महिला, स्थिति, सेवा.

  1. भूषण, केयूर (2002) छत्तीसगढ़ के नारी रत्न, जनचेतना प्रकाशन ,रायपुर, पृ. 50- 60।

In a country like ours, where three-fourths of its total population lives in villages, the all-round development of rural areas acquires a significant importance. In the Indian context Rural Development can be defined as “integrated development of the area and the people through optimum development and utilization (and conservation where necessary) of local resources-physical, biological and human-and by bringing about necessary institutional structural and attitudinal changes by delivering a package of services to encompass not only the economic field i.e., agriculture allied activities rural Indus-tries but also establishment of required social infrastructure and services in the area of health and nutrition sanitation housing, drinking water and literacy, with the ultimate objective of improving quality of life of  rural poor and the rural weak. Thus rural development refers to the process of  improving living conditions providing minimum needs increasing productivity and employment opportunities and developing potentials of rural resources through integration of spatial functional and temporal aspects. In view of stupendous task involved in the process of rural development, Government industries, voluntary, agencies, institutions, banks, Christian missionaries, business houses, trade unions etc. are increasingly getting involved in various developmental endeavors in rural areas. In this context the role of voluntary agencies assumes crucial importance and of late they have acquired greater significance than before.

Voluntary agencies, Anti-Poverty Schemes, Rural Development, Economic Regeneration.

  1. Chowdhary, D. Paul (1985) Profile of Social Welfare and Development in India, New Delhi, M.N. Publishers & Distributors, p. 190. 3. 

भारत स्वतंत्रता प्राप्ति के अमृत महोत्सव वर्ष के भीतर हमारे गणतंत्र ने वास्तविक संघीय स्वरूप ग्रहण कर लिया है। समसामयिक परिस्थितियों के मुद्दे नजर यह कहा जा सकता है कि भारत में गठबंधन राजनीति के सबल होने से देश की संघीय व्यवस्था में विद्यमान कुरीतियाँ अब कम होने लगी है। केन्द्र सरकार के वर्चस्व वादी रवैये पर न सिर्फ अंकुश लगा है बल्कि केन्द्र सरकार के अहम निर्णयों और नीतिगत फैसलों में राज्य सरकारों की भागीदारी अनिवार्य रूप से बढ़ी है। अब क्षेत्रीय प्रतिनिधित्व भी केन्द्र सरकार की दिशा-दशा तय करने में महत्वपूर्ण भूमिका निभाने लगे हैं। इसका परिणाम यह हुआ है कि केन्द्र तथा राज्य सरकार एक-दूसरे का प्रतिद्वन्दी न होकर एक-दूसरे के पूरक हो गये हैं। केन्द्र-राज्य संबंधों के मध्य चिरकाल से चले आ रहे बाधक तत्व जैसे राज्यपाल के पद अनुच्छेद 356 अखिल भारतीय सेवाएँ जैसे मुद्दे अब या तो नेपथ्य में चले गये हैं या उनकी अब कोई प्रासंगिकता ही नहीं रह गयी है। हालांकि गठबंधन राजनीति को मर्यादा से अधिक आगे ले जाने का कुछ दलों का हठी प्रयास कई बार केन्द्रीय सरकार की न्यूनतम एवं अनिवार्य विषयों पर निर्णय लेने की क्षमता को भी कुन्द कर देता है। इस प्रकार एक ऐसी अनिर्णय की स्थिति केन्द्रीय स्तर पर उत्पन्न होती है जो किसी भी स्थिति में देश के सामाजिक-आर्थिक विकास एवं राजनीतिक कुटनीतियों के संचालन के लिए उपयुक्त नहीं मानी जा सकती है। इस प्रकार की कुछ विकृतियों के बावजूद भारतीय संघवाद लगातार एक के बाद दूसरी सफलता की ओर अग्रसर है। इसका प्रमुख कारण यह है कि हमारे यहाँ संघवाद केवल केन्द्र तथा राज्य स्तर पर शक्तियों का विभाजन ही नहीं, अपितु बहुलवादी समाज की राष्ट्रीय जीवन पद्धति भी है। इसका स्वरूप बहुलवादी है प्रवृत्ति समायोजन वादी है।

संघवाद, गठबंधन सरकार, भारतीय संविधान, बहुलवादी समाज, राष्ट्रीय दल, न्यायिक समीक्षा.

  1. Kothari, Rajni  (1964) The Congress System in India, Asian Survey, Vol- 4, No. 12, December, p.1161-1173.

This article explores the intricate relationship between education, Indian culture, and philosophy, focusing on their intersection and impact on the holistic development of individuals and society. Beginning with an overview of education in ancient India it highlights the Gurukul system’s holistic approach to learning and character formation. The influence of Indian culture on education is examined emphasizing the integration of physical mental emotional and spiritual dimensions.Indian philosophy forms the basis of education directing both educators and students toward self-discovery and enlightenment.Values and ethics play a central role in education instilling virtues such as honesty integrity and compassion in students. Teachers are revered as mentors and guides inspiring students to reach their full potential. Cultural integration in the curriculum fosters a sense of pride and appreciation for India’s cultural diversity. Pedagogical practices are influenced by Indian philosophy emphasizing experiential learning and critical thinking.Despite current challenges like unequal education access and outdated curricula, there are many opportunities for innovation and reform. Initiatives such as inclusive and values-based education are transforming the educational landscape aligning it with Indian cultural and philosophical principles. In conclusion education in India is ingrained in its cultural heritage and philosophical traditions with the potential to foster wisdom compassion and social responsibility in individuals and society.

Integration, Education, Spirtitual, Indian Cutlure, Philasophy, Heritage.

  1. Avinashalingam, TS. (1974) Educational philosophy of Swami Vivekananda, 3rd ed., Coimbatore, Sri Ramakrishna Mission Vidyalaya. p. 45, 47-48.